Crypto exchange Coinbase (Nasdaq: COIN) said it will link to investment-management software provider Enfusion’s Order Execution Management System to offer institutional customers on Coinbase Prime a way to streamline their crypto trades.
The connection means Enfusion customers with a Coinbase Prime account will be able to trade crypto assets directly, thus visualizing crypto as part of their entire portfolio, according to a Wednesday announcement. Enfusion’s platform, which is widely used by hedge funds and family offices, allows traders to access multiple assets in one system.
The partnership with Enfusion signals Coinbase is betting on the continued growth of institutional interest in crypto trading, and is making moves to court the big players. As the crypto market expands, institutional trading makes up an increasingly large percentage of Coinbase’s overall trading volume.
Institutional traders also offer a more reliable source of revenue than retail traders, who become less active in periods of low volatility, as revealed by Coinbase’s disappointing third quarter earnings.
Enfusion customers will be able to access Coinbase Prime through its system and, if they’re also Coinbase Prime members, use it to trade and manage their crypto holdings.
The integration is expected to roll out in the second quarter of 2022.